About a week ago, I randomly tweeted that my life feels like a startup.

While I'd like to express this thought as some really interesting analogy, the real reason I feel this way is because no matter how it looks I am always just one step away from completely disappearing.

Like startups, if you don't have a circle of people acknowledging you, talking about you outside of you, telling other people about you, you actually cease to exist.

I'm trying my best to sound as least morbid / dark as possible but this is the reality of things.

Outside of all the biz talk, how do YOU assert yourselves in life to avoid being wiped out? Social media? Public appearances? Communicating and listening to your "customers"? Dinners? Drinks?